Competitor Analysis
My newest client is one of a very small number of competitors in their market, across the UK. Following a couple of initial meetings, we decided that carrying out a Competitor Analysis was an essential exercise before proceeding onto our own strategy. (For obvious reasons I must keep the client and industry anonymous, but it […]
What’s Going On Out There?
A part of the business planning process requires you to consider the outside environment. Typically referred to as External or Environmental Analysis, it essentially consists of researching and considering the current state of affairs plus any foreseeable threats and opportunities likely to happen in the near future. However, when it comes to actually doing this, […]
Business by Design – The Vision Statement
It takes hard work and dedication to become self-dependent. We all make very similar sacrifices to be able to steer our own professional lives. And like me, you most likely made these sacrifices in order to build the dream in your head. Your dream is your vision. Take time to refine and share that dream […]
Business By Design: What’s your Mission?
The Mission Statement is the “Who”, “What”, and “Why” within your business plan. It’s positioned at the very start and defines your purpose and core principles. It will briefly cover: Who you are? What you do? Why you exist? Who you exist for? What image you want to carry? The more socially and environmentally conscious […]
